Tropeaka

Tropeaka’s video ad: “It took nearly 10 years to get Tropeaka Lean Protein onto the Coles shelf.”

Running 43 days·Facebook and Instagram

How it opens

“It took nearly 10 years to get Tropeaka Lean Protein onto the Coles shelf.”

Angle: Social proof

Why it works

It has run for 43 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: It took nearly 10 years to get Tropeaka Lean Protein onto the Coles shelf.
2. Benefit: Now we sit next to corporations 10 times our size, built to make the cheapest product possible for the most profit possible.
3. Proof: Ours is 100% natural with organic ingredients and 8,000+ 5-star reviews. ⭐
4. Offer (on the landing page): Free shipping
5. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

It took nearly 10 years to get Tropeaka Lean Protein onto the Coles shelf. Now we sit next to corporations 10 times our size, built to make the cheapest product possible for the most profit possible. We can’t outspend them. So we’ll just say this: Pick up their tub. Pick up ours. Read both labels. Theirs is full of cheap fillers and artificial nasties. Ours is 100% natural with organic ingredients and 8,000+ 5-star reviews. ⭐ You’ll feel the difference. Tropeaka Lean Protein Vanilla at Coles nationwide, or shop all our flavours online now.

Button: Shop now · Offer: Free shipping

What’s said

The transcript

I've spent 10 years building my company, Trapeka, and now our lean protein is on shelf with companies 10 times our size. And to be honest, we're in a huge battle. See, my competitors can afford the Sports Star endorsement. I can't. All I've got to separate us is the clean ingredients on the back of our label, because a lot of what's next to me on that shelf is full of cheap feelers, artificial junk, and rubbish ingredients. They're produced from corporations built to make the cheapest product possible in order for them to make the most profit possible. And the end result is a product filled with nasty ingredients that bloats you and makes you feel like crap. Trapeka's lean protein tastes great and is 100% natural and is packed with organic ingredients. No artificial nasties, no cheap feelers, just clean protein that actually leaves you feeling good. The lean protein has over 8,000 five-star reviews that back this up. So here's my one ask. Next time you're in Coles, don't grab the cheapest protein that tastes great but leaves you feeling like crap. Turn it around and look at the ingredients inside and compare it to ours. I guarantee you'll feel the difference. You'll find Trapeka on shelf in Coles nationwide or tap this video to shop online.

Where and how long

• First ran 28 Aug 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to tropeaka.com.au.
• Style: Review.