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Lively Pregnancy

Lively Pregnancy’s carousel ad: “Lively ~ Period Tracker, Cycle”

Ran 185 daysFacebook and InstagramWinner

How it opens

“Pregnant? Lively gently guides you every day of your journey. From the first positive test to your baby’s first kick.”

Angle: Social proof

Why it works

It has run for 185 days. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built
  1. Hook: Pregnant? Lively gently guides you every day of your journey. From the first positive test to your baby’s first kick.
  2. Benefit: Track baby’s growth, your changing body, and get calming, hormone-aware tips made just for you.
  3. Proof: Lively is trusted by 2M+ women ⭐️ for one reason: it’s made with care.
  4. CTA: Install now
What to borrow
  • Lead with proof people can check: ratings, reviews, numbers.
  • Test a review ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Lively ~ Period Tracker, Cycle

Pregnant? Lively gently guides you every day of your journey. From the first positive test to your baby’s first kick. Track baby’s growth, your changing body, and get calming, hormone-aware tips made just for you. Lively is trusted by 2M+ women ⭐️ for one reason: it’s made with care.

Button: Install now

Where and how long
  • First ran 22 Jan 2026; last seen 27 Jul 2026.
  • Run as 6 ads.
  • Links to itunes.apple.com.
  • Style: Review, Carousel.

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