Hard Hat Watches

Hard Hat Watches’ carousel ad: “💛 Additional 20% OFF "EOFY20" 💛”

Running 854 days·Facebook and Instagram·Winner

How it opens

“Hey! We saw that you took a look at our Hard Hat Watches 💛”

Angle: Offer

Why it works

It speaks to someone who already knows the product, so it only has to remove the last bit of hesitation with a deadline and a discount code. The friendly, low-pressure tone keeps the retargeting from feeling pushy. The data shows it has run 854 days and is still active across five ads and many placements, which suggests the offer-plus-reminder format keeps paying off, though the reasons are my reading of the copy and not something the data states.

Who it speaks to: People who have already visited the Hard Hat Watches site, likely tradespeople and outdoor workers in Australia who showed interest but haven't bought.

How it’s built

1. Hook: The headline states the extra 20% off and the code EOFY20, wrapped in heart emojis.
2. Retargeting cue: 'We saw that you took a look at our Hard Hat Watches' signals this is a follow-up to a site visit.
3. Urgency: The EOFY Sale ends June 30, giving a clear deadline.
4. Offer: Use the code at checkout for an additional 20% off all watches.
5. CTA: A pointing-down emoji, the site link and a 'Shop now' button.
6. Reassurance: The description adds rugged, Australian-made, GPS, health tracking and a 90 day money back guarantee.

What to borrow

• Open retargeting ads by acknowledging the visit, in a warm voice, so the ad feels relevant and not generic.
• Put the discount and the code in the headline so the offer is understood even if the post text is never read.
• Pair a real deadline with a simple code to give hesitant visitors a reason to act now.
• Use the description line to add risk reducers, like a money back guarantee and key product traits, next to the offer.

Its words

💛 Additional 20% OFF "EOFY20" 💛

Hey! We saw that you took a look at our Hard Hat Watches 💛 We just wanted to let you know that our EOFY Sale ends June 30 😊 You can use the code "EOFY20" at the checkout for an additional 20% off all our Watches 👇 https://hardhatwatches.com.au/

Built for tough jobs & extreme adventures, the Hard Hat Tough Smart Watch is rugged and Australian-made with GPS, health tracking & 90 Day Money Back Guarantee Customer Satisfaction is what's most important to us here at Hard Hat!

Button: Shop now · Offer: 20% off all our Watches

Where and how long

• First ran 8 Jun 2024; still running.
• Run as 6 ads, 5 of them running now.
• Links to hardhatwatches.com.au.
• Style: Product shot, Offer, Carousel.