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WHOOP’s image ad: “See long-term progress”

Running 143 daysFacebook and InstagramWinner

How it opens

“Discover 24/7 insights and science-backed coaching to help you build habits that last.”

Why it works

It has run for 143 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Discover 24/7 insights and science-backed coaching to help you build habits that last.
  2. CTA: Shop now
What to borrow
  • Put a specific number in the first line.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

See long-term progress

Discover 24/7 insights and science-backed coaching to help you build habits that last.

Invest in Your Longevity

Button: Shop now

Where and how long
  • First ran 20 May 2026; still running.
  • Run as 3 ads, 3 of them running now.
  • Links to join.whoop.com.
  • Style: Product shot.

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