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Eight Sleep’s carousel ad: “The Sleep Setup Athletes Keep Mentioning”

Running 88 daysFacebook and Instagram

How it opens

“The Sleep Setup Athletes Keep Mentioning”

Angle: Objection

Why it works

It has run for 88 days and is still running. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: The Sleep Setup Athletes Keep Mentioning
  2. Offer (on the landing page): Free trial
  3. CTA: Shop now
What to borrow
  • Answer the doubt that stops people buying, early.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

The Sleep Setup Athletes Keep Mentioning

Try it at home risk-free for 30 nights

Button: Shop now · Offer: Free trial

Where and how long
  • First ran 14 Jul 2026; still running.
  • Links to eightsleep.com.
  • Style: Product shot, Carousel.

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