MITSUBISHI PENCIL CO. U.K. LTD.’s video ad: “Right, this case contains 40 genuine Posca pens.”

Ran 88 days·TikTok·Winner

How it opens

“Right, this case contains 40 genuine Posca pens.”

Angle: Desire

Why it works

It has run for 88 days, reaching 110,000 people the platform counted. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Right, this case contains 40 genuine Posca pens.

What to borrow

• Put a specific number in the first line.
• Lead with the outcome people want, not the product's parts.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

What’s said

The transcript

Right, this case contains 40 genuine Posca pens. Now, if you bought all of these separately, it would cost you around about 170 pounds. And that's before you even take the presentation case into account. Now, they're not all the same size either. You get six extra fine PC1Ms. Now, these are perfect for detailed work. 15 fine PC3Ms. Now, these are for outlines and precision. 15 medium PC5Ms. Now, these are great for everyday coloring. And four large PC8Ks. And these are for when you want bold, vibrant coverage. And everything comes neatly organized in this presentation case. Now, there are loads of Posca lookalikes on TikTok Shop, but I've just found the official set, and it is ridiculously cheap right now. Now, this is already reduced, but you can bring the price down further when you use the vouchers that are showing. And if you've been thinking about buying Posca for a while, then it's definitely time to check this out because this price is seriously hard to ignore. And if you want to check it out, I'll leave the link down below for you.

Where and how long

• First ran 23 Jul 2026; last seen 19 Oct 2026.
• Run as 11 ads.
• Style: UGC.