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Liquid Death Mountain Water’s carousel ad: “Liquid Death Mountain Water”

Ran 96 daysFacebook and InstagramWinner

How it opens

“Absinthe party? Funeral party? Tupperware party? Liquid Death apparel is the perfect fashion for any occasion!”

Angle: Desire

Why it works

It has run for 96 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Absinthe party? Funeral party? Tupperware party? Liquid Death apparel is the perfect fashion for any occasion!
  2. CTA: Shop now
What to borrow
  • Lead with the outcome people want, not the product's parts.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Liquid Death Mountain Water

Absinthe party? Funeral party? Tupperware party? Liquid Death apparel is the perfect fashion for any occasion!

$26

Button: Shop now

Where and how long
  • First ran 27 Aug 2020; last seen 1 Dec 2020.
  • Run as 18 ads.
  • Links to liquiddeath.com.
  • Style: Product shot, Carousel.

More from Liquid Death Mountain Water

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