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Hismile’s carousel ad: “Tough teeth use Tooth Armour.”

Ran 30 daysFacebook and Instagram

How it opens

“Most people don't realise there's more going on at the enamel surface than they know their toothpaste is addressing.🦷”

Angle: Feature

Why it works

It has run for 30 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Most people don't realise there's more going on at the enamel surface than they know their toothpaste is addressing.🦷
  2. Benefit: Nano-hydroxyapatite is an ingredient known to support the remineralisation process at the enamel surface — supporting the enamel over time.…
  3. CTA: Shop Tooth Armour
  4. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Tough teeth use Tooth Armour.

Most people don't realise there's more going on at the enamel surface than they know their toothpaste is addressing.🦷 Nano-hydroxyapatite is an ingredient known to support the remineralisation process at the enamel surface — supporting the enamel over time.🙈 Tooth Armour uses nano-hydroxyapatite it in it's formula with hydrated silica, hyaluronic acid, zinc gluconate, xylitol and niacinamide.🚨 Six actives. Two minutes. Drop it into your routine. → Shop Tooth Armour

Button: Shop now

Where and how long
  • First ran 20 May 2026; last seen 19 Jun 2026.
  • Run as 6 ads.
  • Links to hismileteeth.com.
  • Style: Product shot, Carousel.

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