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Huel’s carousel ad: “The ultimate high protein meal”

Ran 113 daysFacebook and InstagramWinner

How it opens

“Who said eating well needs to break the bank? 💰”

Why it works

It has run for 113 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Who said eating well needs to break the bank? 💰
  2. Benefit: You don’t need a personal chef to feel like a pro. Get all the goodness you need* with Huel Black Edition. Packed with 40g of protein for l…
  3. Offer (on the landing page): 10% off all recurring orders
  4. CTA: Shop now
What to borrow
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

The ultimate high protein meal

Who said eating well needs to break the bank? 💰 You don’t need a personal chef to feel like a pro. Get all the goodness you need* with Huel Black Edition. Packed with 40g of protein for less than £2 per meal. 💪 All the nutrients you need in one* 🌿 Plant based and gluten free 🍽 Over 500 Million meals sold *Contains vitamin C to support the immune system

Button: Shop now · Offer: 10% off all recurring orders

Where and how long
  • First ran 13 Nov 2025; last seen 6 Mar 2026.
  • Run as 6 ads.
  • Links to uk.huel.com.
  • Style: Product shot, Carousel.

More from Huel

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