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Notion’s video ad: “starting the new year by building something to organize all the chaos in my world”

Ran 18 daysFacebook and Instagram

How it opens

“starting the new year by building something to organize all the chaos in my world”

Angle: Feature

Why it works

It has run for 18 days. First-person ads read like a post from a real person, not an ad.

How it’s built
  1. Hook: starting the new year by building something to organize all the chaos in my world
  2. CTA: start building with @notionhq with the link in my bio.
  3. Benefit: #NotionPartner
  4. CTA: Learn more
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a ugc ad for your own product.
Its words

starting the new year by building something to organize all the chaos in my world start building with @notionhq with the link in my bio. #NotionPartner

Button: Learn more

Where and how long
  • First ran 8 Jan 2026; last seen 26 Jan 2026.
  • Run as 4 ads.
  • Links to notion.com.
  • Style: UGC.

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