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Bondi Sands’ video ad: “I’ve been using this tan for YEARS so it’s so exciting @bondisands wanted us to shout out the new look and same formula because I’m…”

Running 9 daysFacebook and Instagram

How it opens

“I’ve been using this tan for YEARS so it’s so exciting @bondisands wanted us to shout out the new look and same formula because I’m…”

Angle: Feature

Why it works

It has run for 9 days and is still running, on 4 ads at once. First-person ads read like a post from a real person, not an ad.

How it’s built
  1. Hook: I’ve been using this tan for YEARS so it’s so exciting @bondisands wanted us to shout out the new look and same formula because I’m…
  2. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a ugc ad for your own product.
Its words

I’ve been using this tan for YEARS so it’s so exciting @bondisands wanted us to shout out the new look and same formula because I’m genuinely such a huge fan! #ad GLO & Perfect Instant Bronzer + Gradual Self Tan available @chemistwarehouseaus #bondisands

Button: Shop now

Where and how long
  • First ran 1 Oct 2026; still running.
  • Run as 4 ads, 4 of them running now.
  • Links to bondisands.com.au.
  • Style: UGC.

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