Fireflies.ai

Fireflies.ai’s video ad: “my coworkers think i have a good memory. i have Fireflies.”

Running 18 days·Facebook and Instagram

How it opens

“There's a specific kind of tired that isn't from doing work.”

Angle: Curiosity

Why it works

It has run for 18 days and is still running, on 4 ads at once. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: There's a specific kind of tired that isn't from doing work.
2. Benefit: It's from holding work.
3. CTA: Sign up

What to borrow

• Open a question in the first line that the rest of the ad answers.
• Test a ugc ad for your own product.

Its words

my coworkers think i have a good memory. i have Fireflies.

There's a specific kind of tired that isn't from doing work. It's from holding work. The follow-up you haven't sent. The thing you agreed to in Tuesday's meeting that now lives only in your head. The 43 tabs you can't close because one of them might be important. None of it is hard. There's just always more of it, and it follows you home. I didn't fix this by becoming more disciplined. I attempt that every January. I fixed it by adding one teammate to my meetings that never forgets anything, what happened, what was decided, what happens next, and quietly takes care of the follow-through. Now when my brain does the "wait, wasn't there something" thing at 10pm, the answer is: yes, and it's already handled. Turns out I didn't need a better memory. I needed somewhere safe to put things down. It's called Fireflies. Try it in your next meeting; the first exhale is free.

i know what happened in the meeting i missed. deeply powerful information.

Button: Sign up

What’s said

The transcript

This is the part of work that nobody puts in the job description. The meeting ends, and now you have to do all the stuff that happened because of the meeting. The notes, the decisions, the job after the job. But Fireflies already knows what happened and what needs to happen next. And it can handle all the annoying bits afterwards as well. So I'm not constantly turning one piece of work into six pieces of little work. I do my actual job. Because Fireflies does that stuff. It's the best teammate.

Where and how long

• First ran 22 Sep 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to fireflies.ai.
• Style: UGC.