Cold Life

Cold Life’s video ad: “Protect Your Body From Tap Water Toxins 🚨”

Running 70 days·Facebook and Instagram

How it opens

“So I'm at day 90 on my ultimate showerhead and I've got to replace the filter.”

Angle: Transformation

Why it works

It has run for 70 days and is still running. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: So I'm at day 90 on my ultimate showerhead and I've got to replace the filter.
2. Benefit: The Ultimate Shower Head removes chlorine, heavy metals, and PFAS before they touch your skin 🚿
3. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Show the change in situations, time or money, never bodies.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Protect Your Body From Tap Water Toxins 🚨

Your body can filter out toxins from tap water—but at a cost of cellular damage. The Ultimate Shower Head removes chlorine, heavy metals, and PFAS before they touch your skin 🚿 25% larger filter than leading products. 93% chlorine reduction. Real results in 30 days ✨

Button: Shop now

What’s said

The transcript

So I'm at day 90 on my ultimate showerhead and I've got to replace the filter. I'll show you how easy it is to change these filters. Just pop the filter out of the box and then you don't even have to take the showerhead off. All you have to do is spin this bottom part right here and it pops off. There's the old filter. You can actually see some of the contaminants in there. So see the top of that old one? You can actually see some are trapped in the filter and the top of this one is nice and clean. So I'm just going to drop that one in, pop it back up. We think that the skin is a barrier, but it's truly a gateway. So lots of small microtoxins slip through our skin. Things like fluoride, chlorine, polyfluoroalkyls. One of the best ways to get them out is to filter them out before your body is the filter.

Where and how long

• First ran 27 Aug 2026; still running.
• Links to thecoldlife.com.
• Style: UGC, Testimonial.