Huel

Huel’s video ad: “Free T-shirt and shaker for new customers”

Ran 253 days·Facebook and Instagram·Winner

How it opens

“In a six-week consumer perception study, most people who added Huel to their morning routine said they felt healthier, snacked less, and…”

Angle: Social proof

Why it works

It has run for 253 days. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: In a six-week consumer perception study, most people who added Huel to their morning routine said they felt healthier, snacked less, and…
2. Benefit: Nutritionally complete meal**
3. Offer (on the landing page): 10% off all recurring orders
4. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Free T-shirt and shaker for new customers

In a six-week consumer perception study, most people who added Huel to their morning routine said they felt healthier, snacked less, and felt more in control of their day.* ✅ Nutritionally complete meal** ✅ Balanced macros, made simple ✅ One-minute prep = more time for what matters *Self-reported results from an independent, single-arm perception study conducted by Citrus Labs in 2025 with 100 healthy adults aged 18–65 in the United States, assessing experiences after 6 weeks of daily consumption of Huel Black Edition Powder (Chocolate) for breakfast. **Huel meals and bars provide the right amount of protein, essential fats, fibre, vitamins & minerals as part of a balanced diet.

4,000,000 happy customers

Button: Shop now · Offer: 10% off all recurring orders

What’s said

The transcript

Skeptical about meal replacements. I was too, until I learned that 73% felt healthier after 6 weeks. 75% said they snacked less, 1.79 per meal, 40 grams of protein, 60 seconds to make. Maybe it's time to give it a try.

Where and how long

• First ran 24 Nov 2025; last seen 5 Aug 2026.
• Run as 11 ads.
• Links to uk.huel.com.
• Style: Listicle, Lifestyle.