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Eight Sleep’s image ad: “Upgrade Your Sleep”

Running 83 daysFacebook and Instagram

How it opens

“If you're only making one health investment this year, make it this one.”

Angle: Objection

Why it works

It has run for 83 days and is still running. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: If you're only making one health investment this year, make it this one.
  2. Problem: The Pod by Eight Sleep – for hot sleepers, sleep-divorce survivors, and anyone tired of waking up cranky. Worth every penny.
  3. Offer (on the landing page): Free trial
  4. CTA: Shop now
What to borrow
  • Answer the doubt that stops people buying, early.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Upgrade Your Sleep

If you're only making one health investment this year, make it this one. The Pod by Eight Sleep – for hot sleepers, sleep-divorce survivors, and anyone tired of waking up cranky. Worth every penny.

Try it at home risk-free for 30 nights

Button: Shop now · Offer: Free trial

Where and how long
  • First ran 19 Jul 2026; still running.
  • Links to eightsleep.com.
  • Style: Product shot.

More from Eight Sleep

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