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Liquid Death Mountain Water’s carousel ad: “Thirst Had it Coming”

Running 116 daysFacebook and InstagramWinner

How it opens

“The Axe Murderer Pint Glass Set will find, chase and chop your thirst in hundreds of pieces.”

Why it works

It has run for 116 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: The Axe Murderer Pint Glass Set will find, chase and chop your thirst in hundreds of pieces.
  2. CTA: Shop now
What to borrow
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Thirst Had it Coming

The Axe Murderer Pint Glass Set will find, chase and chop your thirst in hundreds of pieces.

Murder your thirst

Button: Shop now

Where and how long
  • First ran 16 Jun 2026; still running.
  • Run as 2 ads, 2 of them running now.
  • Links to liquiddeath.com.
  • Style: Product shot, Carousel.

More from Liquid Death Mountain Water

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