Huel’s carousel ad: “This is a meal. Not a protein shake.”
Ran 106 daysFacebook and InstagramWinner
- How it opens
“Most protein shakes hit the number, then leave you hungry an hour later. That’s because protein alone isn’t enough.”
Angle: Social proof
- Why it works
It has run for 106 days. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.
- How it’s built
- Hook: Most protein shakes hit the number, then leave you hungry an hour later. That’s because protein alone isn’t enough.
- Benefit: Huel is a meal, not a shake:
- CTA: Shop now
- What to borrow
- Lead with proof people can check: ratings, reviews, numbers.
- Test a listicle ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
This is a meal. Not a protein shake.
Most protein shakes hit the number, then leave you hungry an hour later. That’s because protein alone isn’t enough. Huel is a meal, not a shake: ✔ 40g protein to support training ✔ Fibre + fats for real staying power ✔ Complete nutrition* in one serving *Huel meals provide protein, essential fats, fibre, vitamins & minerals as part of a balanced diet **Results from an independent perception study conducted with 100 healthy adults.
4,000,000 happy customers
Button: Shop now
- Where and how long
- First ran 31 May 2026; last seen 14 Sep 2026.
- Run as 7 ads.
- Links to try.huel.com.
- Style: Listicle, Product shot, Carousel.
More from Huel
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