Liquid Death Mountain Water

Liquid Death Mountain Water’s image ad: “Murder Your Thirst”

Ran 250 days·Facebook and Instagram·Winner

How it opens

“This infinitely recyclable can of sparkling mountain water came straight from the Alps to murder your thirst.”

Angle: Social proof

Why it works

It has run for 250 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built

1. Hook: This infinitely recyclable can of sparkling mountain water came straight from the Alps to murder your thirst.
2. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a product ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Murder Your Thirst

This infinitely recyclable can of sparkling mountain water came straight from the Alps to murder your thirst. Our proprietary Thirst Murdering process begins with Liquid Death forming a rope of veins that will wrap around your thirst’s head and strangle it. Once Liquid Death reaches your thirst’s brain, all of your thirst’s memories will be replaced with repeating loops of its own head imploding. Which is exactly what happens next by it causing your thirst’s head to implode and its brain to squirt out of its ears. Once your thirst has been murdered, the soul of your thirst will begin to escape and float towards the ceiling. At this point, drink a second sip of Liquid Death to stop its soul from escaping and force it to begin glueing its own body parts together so that it can crawl back inside you and eventually grow into a fully formed thirst once again.

As Seen on TV!

Button: Shop now

Where and how long

• First ran 24 Aug 2020; last seen 1 May 2021.
• Run as 52 ads.
• Links to liquiddeath.com.
• Style: Product shot.