Comfrt

Comfrt’s video ad: “Shop the Airplane Mode Travel Hoodie”

Ran 59 days·Facebook and Instagram·Winner

How it opens

“Built-in contoured eye mask. Because middle seats are hard enough.”

Angle: Feature

Why it works

It has run for 59 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Built-in contoured eye mask. Because middle seats are hard enough.
2. CTA: Shop now

What to borrow

• Lead with the one feature that changes the outcome.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Shop the Airplane Mode Travel Hoodie

Built-in contoured eye mask. Because middle seats are hard enough.

Button: Shop now

What’s said

The transcript

Every time I go through an airport now, I see more and more people wearing this hoodie. The Airplane Mode Hoodie from Comfort has become everybody's travel uniform at this point. It's the first hoodie with a built-in eye mask. It's never been easier to put yourself on Do Not Disturb. When you're done, it tucks away neatly back into the hood. It also comes fully loaded with pockets to store everything you need while you're traveling. My personal favorite is this passport pocket right there on the shoulder. You get the two front kangaroo pouches, but on the side, you have this little hidden zipper pocket. I'll typically throw my cell phone in there. And don't forget about this zipper pocket right here on the forearm. There's actually a surprising amount of space in there. And then you get the two pockets on the side of the sweatpants, and then a really deep zipper pocket right here on the pants. You won't want to get on your next flight without this hoodie. Comfort knows people like rocking the matching sweats too, so they'll always give you a bundled option, so make sure you take advantage of that. I like a hoodie with a zipper in it because it's just easier to take on and off, but they have the standard option as well. Trust me when I tell you these are going to sell out with or without you, so if you see your size available, grab it while you still can.

Where and how long

• First ran 13 May 2026; last seen 11 Jul 2026.
• Run as 13 ads.
• Links to comfrt.com.