Comfrt

Comfrt’s video ad: “Our Viral Hoodie Is Back In Stock!”

Ran 115 days·Facebook and Instagram·Winner

How it opens

“Our Viral Hoodie Is Back In Stock!”

Angle: Social proof

Why it works

It has run for 115 days. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: Our Viral Hoodie Is Back In Stock!
2. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Our Viral Hoodie Is Back In Stock!

★★★★★ (1,542+)

Button: Shop now

What’s said

The transcript

A weighted blanket made to help with stress and anxiety, but make it in the form of a cute sweatsuit? I don't know about you guys, but I would love to feel like I'm laying in a blanket all day long while looking cute. That's exactly why these hoodies are viral. They're by Comfort, and they make everything with a slightly heavier, slightly weighted, and super oversized material to make you feel like you're just getting a big, warm, cozy hug. I'm 5'3", and I do a small in both, and they fit perfectly. They always sell out because they went viral on TikTok, and Alex Earl even posted in them, but they just did a restock of every single one of their colors, so if you guys want one, they have something for everyone. Hoodies, zip-ups, but they go fast, so I would run.

Where and how long

• First ran 13 Jan 2026; last seen 9 May 2026.
• Run as 11 ads.
• Links to comfrt.com.
• Style: Review.