Snuggle Puppy

Snuggle Puppy’s video ad: “A Calming Best Seller”

Running 120 days·Facebook and Instagram

How it opens

“A cuddly companion that dogs love!”

Angle: Desire

Why it works

It has run for 120 days and is still running. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: A cuddly companion that dogs love!
2. Offer (on the landing page): Get 10% Off Your First Order
3. CTA: Shop now

What to borrow

• Lead with the outcome people want, not the product's parts.
• Back the hook with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

A Calming Best Seller

A cuddly companion that dogs love! Give your pup a new favorite stuffie with the Original Snuggle Puppy®. It includes a Real-Feel Heartbeat® + heat packs to remind them of cozying up to their pack. Check out the variety of colors available!

Made To Last

Button: Shop now · Offer: Get 10% Off Your First Order

What’s said

The transcript

Here's the one thing that everyone should know before getting a dog. It's not going to be easy, but it's going to be worth it. Just like with humans, there are going to be times when dogs feel stress, anxiety, fear, and other emotions that we as humans are able to process, but for them, it can be challenging. One thing I'm going to tell you is that there are tools to help them through those times, with one of my favorites being our Snuggle Puppy. Kind of like how kids have their favorite childhood toy, this is my dog's version of that. It has a real feel heartbeat and a heat pack that mimics the feeling of their pack mates, bringing them back to that innate, calm, and relieved state. So if you or someone you know is getting a dog or puppy soon, do yourself a favor and get them a Snuggle Puppy to help prepare.

Where and how long

• First ran 12 Jun 2026; still running.
• Links to snugglepuppy.com.