The Oodie

The Oodie’s video ad: “Feeling roasted by your energy bill? 🥵⚡”

Ran 103 days·Facebook and Instagram·Winner

How it opens

“Say hello to The Oodie Cooling Blanket — the blanket that actually helps you stay cool without blasting the air con all night.”

Angle: Desire

Why it works

It has run for 103 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Say hello to The Oodie Cooling Blanket — the blanket that actually helps you stay cool without blasting the air con all night.
2. Benefit: Made with ultra-breathable, moisture-wicking fibres and a Qmax score of 0.32, it feels up to 3x cooler than cotton the second it touches yo…
3. CTA: Shop now

What to borrow

• Lead with the outcome people want, not the product's parts.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Feeling roasted by your energy bill? 🥵⚡

Say hello to The Oodie Cooling Blanket — the blanket that actually helps you stay cool without blasting the air con all night. Made with ultra-breathable, moisture-wicking fibres and a Qmax score of 0.32, it feels up to 3x cooler than cotton the second it touches your skin. Most people sleep 2–5°C cooler — no sweaty sheets, no kicking the covers off at 2am, no watching your energy bill creep up. ✨ Why people in the UK love it: 🧊 Cool-to-the-touch fabric (proper refreshing) 💧 Draws away heat + sweat for a fresher sleep 🪶 Lightweight — no heavy, clingy duvet feel 🌡️ Helps regulate your temperature through the night ⚡ Cuts down on those eye-watering energy costs Perfect for hot sleepers, muggy nights, and anyone fed up with tossing, turning, and overheating. Sleep cooler. Spend less. Tap “Shop Now” and give your energy bill a breather. 🧊⚡

Button: Shop now

What’s said

The transcript

This is the one thing that actually fixed my summer sleep. I used to wake up around 2am, absolutely overheating every single night. But I swapped my regular blanket for the Odie Cooling Blanket and it completely changed that. It helps regulate your body temperature, reduces night sweats and lets air flow through so you stay cool even on those 38 degree nights. It's proven to be 3 times cooler than cotton and it's so lightweight I use it for naps, lounging and bedtime. So if you want proper sleep through summer, this is the blanket you need.

Where and how long

• First ran 21 Apr 2026; last seen 2 Aug 2026.
• Run as 7 ads.
• Links to theoodie.co.uk.