WHOOP’s video ad: “Start sleeping better”
Running 115 daysFacebook and InstagramWinner
- How it opens
“Build better sleep habits with data-driven insights from WHOOP and wake up feeling better.”
- Why it works
It has run for 115 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven.
- How it’s built
- Hook: Build better sleep habits with data-driven insights from WHOOP and wake up feeling better.
- CTA: Shop now
- What to borrow
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Start sleeping better
Build better sleep habits with data-driven insights from WHOOP and wake up feeling better.
Smarter Sleep Starts Here
Button: Shop now
- What’s said
The transcript
Transcribed by https://otter.ai
- Where and how long
- First ran 17 Jun 2026; still running.
- Run as 4 ads, 4 of them running now.
- Links to join.whoop.com.
More from WHOOP
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