Huel

Huel’s carousel ad: “Subscribe & Save 10%”

Ran 303 days·Facebook and Instagram·Winner

How it opens

“After years of the same eating patterns, making a change can feel overwhelming.”

Angle: Offer

Why it works

It has run for 303 days. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: After years of the same eating patterns, making a change can feel overwhelming.
2. Benefit: High protein & high fibre
3. Offer: Save 10%
4. CTA: Shop now

What to borrow

• Say the offer plainly in the first line.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Subscribe & Save 10%

After years of the same eating patterns, making a change can feel overwhelming. But improving your diet doesn't require a complete overhaul. Huel Black Edition gives you 40g of protein, 26 vitamins and minerals, and just 400 calories in one simple shake. It's an easy first step toward eating better*. 💪High protein & high fibre 🍽️ Complete nutrition**, zero complexity ⚡ Fits into your day effortlessly *Contains vitamin C which contributes to normal function of the immune system. **Huel meals and bars provide the right amount of protein, essential fats and carbohydrates, fibre, vitamins and minerals as part of a balanced diet

Button: Shop now · Offer: Save 10%

Where and how long

• First ran 14 Nov 2025; last seen 14 Sep 2026.
• Run as 12 ads.
• Links to uk.huel.com.
• Style: Listicle, Product shot, Offer, Carousel.