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WHOOP’s image ad: “Customize your WHOOP”

Running 121 daysFacebook and InstagramWinner

How it opens

“Stay focused with the distraction-free wearable designed to help you focus on your sleep, training, and recovery.”

Angle: Feature

Why it works

It has run for 121 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Stay focused with the distraction-free wearable designed to help you focus on your sleep, training, and recovery.
  2. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Customize your WHOOP

Stay focused with the distraction-free wearable designed to help you focus on your sleep, training, and recovery.

Stay Focused On Progress

Button: Shop now

Where and how long
  • First ran 11 Jun 2026; still running.
  • Run as 3 ads, 3 of them running now.
  • Links to join.whoop.com.
  • Style: Product shot.

More from WHOOP

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