Huel’s carousel ad: “So much more than just a shake”
Ran 361 daysFacebook and InstagramWinner
- How it opens
“"The ideal meal doesn't exi.....”
Angle: Objection
- Why it works
It has run for 361 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: "The ideal meal doesn't exi.....
- Benefit: High protein meal
- Offer (on the landing page): 10% off all recurring orders
- CTA: Shop now
- What to borrow
- Answer the doubt that stops people buying, early.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
So much more than just a shake
"The ideal meal doesn't exi..... oh wait." Meet Huel Black Edition. A nutritious, high protein meal ready in seconds. So that's lunch sorted without any faff. 💪 High protein meal 🥱 With 26 essential vitamins and minerals, like iron, to reduce tiredness and fatigue 🥣 Easy portion control 🌿 Simple way to eat more plant based
Button: Shop now · Offer: 10% off all recurring orders
- Where and how long
- First ran 19 Sep 2025; last seen 15 Sep 2026.
- Run as 10 ads.
- Links to uk.huel.com.
- Style: Product shot, Carousel.
More from Huel
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