Hismile

Hismile’s carousel ad: “Gunk Removing Mouthwash 🫣😨”

Ran 44 days·Facebook and Instagram

How it opens

“This shouldn't be free.”

Angle: Feature

Why it works

It has run for 44 days. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: This shouldn't be free.
2. Benefit: So here's what we did. We bundled up our viral Stain ID Whitening Mouthwash, the one people are filming in their sinks, and made the third…
3. Offer: No discount code. No catch.
4. CTA: Shop now

What to borrow

• Lead with the one feature that changes the outcome.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Gunk Removing Mouthwash 🫣😨

This shouldn't be free. And honestly, we didn't build it to be, but after seeing how many people loved seeing the build-up, fresh breath, and satisfied with what comes out, we decided to do something different. So here's what we did. We bundled up our viral Stain ID Whitening Mouthwash, the one people are filming in their sinks, and made the third bottle completely free. ➡ Visibly pulls out the gunk brushing misses ➡ Powered by hydrogen peroxide, the whitening ingredient dentists love ➡ And the third bottle costs you $0. No discount code. No catch. Now obviously there's a reason we can do this. Most people who try Stain ID once, keep buying it. So if you don't stick with it, we lose. Which means we had to design this in a way where: ✅ The mouthwash actually does what we say ✅ You see results in the sink the first night ✅ You're not stuck with three bottles you'll never finish Because if it doesn't work for you, this doesn't work for us either. That's the whole model. ❌ No "buy it and figure it out yourself." ❌ No charging you full price three times over and hoping you don't notice. We only win if we build something you actually want to keep using. Buy 2 bottles of Stain ID Whitening Mouthwash, the third is COMPLETELY FREE. ⚠️ This deal won't be live for long. Once it's gone, it's gone. 📌 Grab the bundle before it's pulled >>

Button: Shop now

Where and how long

• First ran 14 May 2026; last seen 27 Jun 2026.
• Run as 7 ads.
• Links to hismileteeth.com.
• Style: Listicle, Product shot, Offer, Carousel.