Liquid Death Mountain Water’s carousel ad: “You won't believe it's not soda.”
Running 163 daysInstagram
- How it opens
“90% less sugar than top sodas (non-diet)*”
Angle: Curiosity
- Why it works
It has run for 163 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: 90% less sugar than top sodas (non-diet)*
- CTA: Shop now
- What to borrow
- Put a specific number in the first line.
- Open a question in the first line that the rest of the ad answers.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
You won't believe it's not soda.
90% less sugar than top sodas (non-diet)*
Button: Shop now
- Where and how long
- First ran 30 Apr 2026; still running.
- Run as 2 ads, 2 of them running now.
- Links to ampd.to.
- Style: Product shot, Carousel.
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