See it in the Meta Ad Library

WHOOP’s carousel ad: “Join WHOOP today”

Ran 285 daysFacebook and InstagramWinner

How it opens

“Start your year stronger with insights that help you sleep deeper, train smarter, and build healthier habits. Try WHOOP free.”

Angle: Desire

Why it works

The copy is short and leads with a timely goal, then lists three clear benefits that suit different kinds of buyers. The free trial removes the price barrier. The data also shows it ran for 285 days across five placements with 37 ads in the set, which suggests the message was kept in rotation and scaled widely, though the data doesn't show the results behind that.

Who it speaks to: Health-minded people who want better sleep, training and habits, especially those setting goals at the start of a year.

How it’s built

Hook: 'Start your year stronger' ties the ad to a fresh-start moment.
Benefit: Three outcomes in a row (sleep deeper, train smarter, build healthier habits) cover recovery, performance and lifestyle.
Offer: 'Try WHOOP free' lowers the risk of starting.
CTA: Headline 'Join WHOOP today' and the 'Shop now' button point to the sign-up page.
Brand line: 'Live Better For Longer' closes on a longer-term promise.

What to borrow

Anchor your opening to a moment your audience already cares about, like a new year, a season or a life event.
Group benefits into a tight list of three that each speak to a different motivation.
Put a low-risk offer, such as a free trial, right before the call to action so the next step feels easy.
Pair a short emotional promise with a plain headline so the ad works even when only one of them is read.

Its words

Join WHOOP today

Start your year stronger with insights that help you sleep deeper, train smarter, and build healthier habits. Try WHOOP free.

Live Better For Longer

Button: Shop now

Where and how long