Snuggle Puppy

Snuggle Puppy’s video ad: “3 Comfort Tips That Work”

Running 102 days·Facebook and Instagram

How it opens

“Leaving your puppy at home?”

Angle: Social proof

Why it works

It has run for 102 days and is still running. Brands keep paying only for ads that make money, so this one is proven. Teaching something useful earns attention and goodwill.

How it’s built

1. Hook: Leaving your puppy at home?
2. Offer (on the landing page): Get 10% Off Your First Order
3. CTA: Shop now

What to borrow

• Open with a question your buyer is already asking themselves.
• Lead with proof people can check: ratings, reviews, numbers.
• Test a tutorial ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

3 Comfort Tips That Work

Leaving your puppy at home? Here’s 3 tips for calming anxious dogs, including the cuddle Snuggle Puppy® with a Motion-Activated SmartBeat® Heart that pets love.

Top-Rated By Dog Owners

Button: Shop now · Offer: Get 10% Off Your First Order

What’s said

The transcript

The last thing we want is for our puppy to panic every time we step out the door. So here are three things that really helped me prepare my pup for alone time. One, start with short absences. Start with just a few minutes, go to another room, and then come back. Two, create a safe, cozy environment. Use a crate or a designated safe space with their favorite blanket, toys, and of course, this. The Snuggle Puppy was a game changer for us. It has a real feel heartbeat and a heat pack, which makes them feel like they're not actually alone. Three, avoid the big goodbye. Don't make a huge deal about leaving, just keep it casual so they don't associate your leaving with stress.

Where and how long

• First ran 30 Jun 2026; still running.
• Links to snugglepuppy.com.
• Style: Tutorial, Review.