Hard Hat Watches

Hard Hat Watches’ carousel ad: “💛 Additional 20% OFF "EOFY20" 💛”

Running 855 days·Facebook and Instagram·Winner

How it opens

“Hey! We saw that you took a look at our Hard Hat Watches 💛”

Angle: Offer

Why it works

It speaks to people who have already shown interest, so the message needs little persuasion beyond a reason to act now. The code and the end date make the offer concrete and urgent, and the warm, casual tone keeps a retargeting message from feeling pushy. The data shows it has run for 855 days, is still active and sits on 5 live ads, which suggests the retargeting-plus-seasonal-offer format keeps paying off, though the dates in the copy imply the text is refreshed around sale periods.

Who it speaks to: Past visitors to the Hard Hat Watches site, likely people with active lifestyles or demanding jobs who want a tough, affordable smart watch.

How it’s built

1. Hook: Headline puts the extra 20% off and the EOFY20 code up front with heart emojis.
2. Recognition: 'We saw that you took a look at our Hard Hat Watches' reminds the viewer of their earlier interest.
3. Urgency: The EOFY Sale ends June 30, giving a clear deadline.
4. Offer: Use the code EOFY20 at checkout for an extra 20% off all watches.
5. Product description: 'Tough, reliable, and budget-friendly' for active lifestyles and demanding jobs.
6. CTA: Shop now button plus the site link, with a pointer emoji directing the eye down.

What to borrow

• Put the discount and code in the headline so the offer lands before anyone reads the body.
• Open retargeting copy by acknowledging the visit, which makes the ad feel relevant instead of generic.
• Pair a code with a real deadline so the viewer has a specific reason to act today.
• Keep one short line that states who the product is for and its core benefits, so the offer is backed by a reason to buy.

Its words

💛 Additional 20% OFF "EOFY20" 💛

Hey! We saw that you took a look at our Hard Hat Watches 💛 We just wanted to let you know that our EOFY Sale ends June 30 😊 You can use the code "EOFY20" at the checkout for an additional 20% off all our Watches 👇 https://hardhatwatches.com.au/

Tough, reliable, and budget-friendly! Our smart watches are designed for active lifestyles & demanding jobs. Stay connected with style. Choose your Watch Now

Button: Shop now · Offer: 20% off all our Watches

Where and how long

• First ran 7 Jun 2024; still running.
• Run as 6 ads, 5 of them running now.
• Links to hardhatwatches.com.au.
• Style: Product shot, Offer, Text only, Carousel.