Hard Hat Watches’ carousel ad: “💛 Additional 20% OFF "SAVE20" 💛”
Running 793 daysFacebook and InstagramWinner
- How it opens
“Hey! We saw that you took a look at our Hard Hat Watches 💛”
Angle: Offer
- Why it works
It speaks to a warm audience with a short, friendly message, then removes friction with one clear code and a deadline. The ad has run for 793 days, is still active, and sits on 6 active ads out of 7, which suggests the brand keeps relying on this retargeting offer. The carousel format also lets it show several watches or views while the copy stays short.
Who it speaks to: People who already visited the Hard Hat Watches site, likely tradespeople and active buyers who want a tough, waterproof fitness watch.
- How it’s built
- Hook: Greets the viewer and notes they looked at the watches, which signals a retargeting message.
- Urgency: Says the sale ends today to push a decision now.
- Offer: Gives an additional 20% off all watches with the code SAVE20 at checkout.
- CTA: Points down to the link, backed by a Shop now button.
- Product detail: The description adds durable, waterproof, long battery life, health tracking and smartphone sync for anyone still weighing it up.
- What to borrow
- Open retargeting ads by acknowledging the visit, so the message feels personal rather than like a cold pitch.
- Pair a single, easy-to-type discount code with a clear deadline to make the next step obvious.
- Keep the post text short and put the product proof (durability, waterproofing, battery) in the description for people who want more.
- Use a warm, casual tone and emojis if they fit your brand, to make a sales message feel like a helpful nudge.
- Its words
💛 Additional 20% OFF "SAVE20" 💛
Hey! We saw that you took a look at our Hard Hat Watches 💛 We just wanted to let you know that our Sale Ends Today 😊 You can use the code "SAVE20" at the checkout for an additional 20% off all our Watches 👇 https://hardhatwatches.com.au/
Discover the Hard Hat Sport™ – a durable, waterproof fitness watch built for work and workouts. Long battery life, health tracking & full smartphone sync. Shop now!
Button: Shop now · Offer: 20% off all our Watches
- Where and how long
- First ran 8 Aug 2024; still running.
- Run as 7 ads, 6 of them running now.
- Links to hardhatwatches.com.au.
- Style: Product shot, Offer, Carousel.
More from Hard Hat Watches
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