Eight Sleep’s carousel ad: “Upgrade Your Sleep”
Running 88 daysFacebook and Instagram
- How it opens
“Upgrade Your Sleep”
Angle: Desire
- Why it works
It has run for 88 days and is still running. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: Upgrade Your Sleep
- Offer (on the landing page): Free trial
- CTA: Shop now
- What to borrow
- Lead with the outcome people want, not the product's parts.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Upgrade Your Sleep
Try it at home risk-free for 30 nights
Button: Shop now · Offer: Free trial
- Where and how long
- First ran 14 Jul 2026; still running.
- Links to eightsleep.com.
- Style: Product shot, Carousel.
More from Eight Sleep
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