Huel

Huel’s video ad: “Stop Snacking at 3pm”

Ran 94 days·Facebook and Instagram·Winner

How it opens

“You already know calories matter.”

Angle: Social proof

Why it works

It has run for 94 days. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: You already know calories matter.
2. Benefit: What most people miss? Protein.
3. Offer (on the landing page): 10% off all recurring orders
4. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Stop Snacking at 3pm

You already know calories matter. What most people miss? Protein. Cut calories without enough protein and hunger usually wins. Huel gives you: 💪 40g protein per meal to help keep you full 🔋 Magnesium to help reduce tiredness and fatigue* 🍜 360 calories that fit calorie-controlled diets No extremes. Just smarter calories. *uk.huel.com/benefits

4,000,000 happy customers

Button: Shop now · Offer: 10% off all recurring orders

What’s said

The transcript

Thanks for watching!

Where and how long

• First ran 7 Jul 2026; last seen 9 Oct 2026.
• Run as 3 ads.
• Links to uk.huel.com.
• Style: Listicle.