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WHOOP’s video ad: “Build healthier habits”

Running 113 daysFacebook and InstagramWinner

How it opens

“Train smarter, recover stronger, and perform better with 24/7 insights and personalized recommendations.”

Why it works

It has run for 113 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Train smarter, recover stronger, and perform better with 24/7 insights and personalized recommendations.
  2. CTA: Shop now
What to borrow
  • Put a specific number in the first line.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Build healthier habits

Train smarter, recover stronger, and perform better with 24/7 insights and personalized recommendations.

Unlock Better Health

Button: Shop now

What’s said
The transcript

Transcribed by https://otter.ai

Where and how long
  • First ran 19 Jun 2026; still running.
  • Run as 3 ads, 3 of them running now.
  • Links to join.whoop.com.

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