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Eight Sleep’s carousel ad: “Add Cool Sleep To Your Mattress With Pod 5: Dynamic temperature adjustments to keep you cool all night”

Ran 119 daysFacebook and InstagramWinner

How it opens

“Add Cool Sleep To Your Mattress With Pod 5: Dynamic temperature adjustments to keep you cool all night”

Angle: Objection

Why it works

It has run for 119 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Add Cool Sleep To Your Mattress With Pod 5: Dynamic temperature adjustments to keep you cool all night
  2. Offer (on the landing page): Free trial
  3. CTA: Shop now
What to borrow
  • Put a specific number in the first line.
  • Answer the doubt that stops people buying, early.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Add Cool Sleep To Your Mattress With Pod 5: Dynamic temperature adjustments to keep you cool all night

Try it at home risk-free for 30 nights

Button: Shop now · Offer: Free trial

Where and how long
  • First ran 25 May 2026; last seen 21 Sep 2026.
  • Run as 5 ads.
  • Links to eightsleep.com.
  • Style: Product shot, Carousel.

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