Huel

Huel’s carousel ad: “Breakfast Sorted in 60 Seconds”

Ran 209 days·Facebook and Instagram·Winner

How it opens

“Your day is already busy. Food shouldn’t slow it down.”

Angle: Social proof

Why it works

It has run for 209 days. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: Your day is already busy. Food shouldn’t slow it down.
2. Benefit: Most meals take more time than they’re worth —
3. Offer (on the landing page): 10% off all recurring orders
4. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Breakfast Sorted in 60 Seconds

Your day is already busy. Food shouldn’t slow it down. Most meals take more time than they’re worth — planning, prep, queues, cleanup. Huel gives you a complete meal: ✔ Ready in 60 seconds ✔ Less than £2 per meal ✔ Nutritionally complete, no effort required One less decision. One less thing stealing your time.

4,000,000 happy customers

Button: Shop now · Offer: 10% off all recurring orders

Where and how long

• First ran 6 Jan 2026; last seen 4 Aug 2026.
• Run as 6 ads.
• Links to uk.huel.com.
• Style: Listicle, Product shot, Carousel.