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WHOOP’s carousel ad: “Build momentum this January”

Ran 210 daysFacebook and InstagramWinner

How it opens

“This year, start with small daily choices and build momentum toward your goals with personalized guidance on WHOOP.”

Why it works

It has run for 210 days. Brands keep paying only for ads that make money, so this one is proven. Several cards hold attention longer and show more of the product.

How it’s built
  1. Hook: This year, start with small daily choices and build momentum toward your goals with personalized guidance on WHOOP.
  2. CTA: Learn more
What to borrow
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Build momentum this January

This year, start with small daily choices and build momentum toward your goals with personalized guidance on WHOOP.

Live Better For Longer

Button: Learn more

Where and how long
  • First ran 3 Feb 2026; last seen 2 Sep 2026.
  • Run as 10 ads.
  • Links to whoop.com.
  • Style: Carousel.

More from WHOOP

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