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Adwright

[ For cleaning businesses ]

Cleaning ads that turn a first clean into a regular client

A cleaning business lives on regulars. The ad that matters is the one that gets the first booking from someone likely to stay. That means trust before price, and an offer that leads into a routine. Here's what works, hooks to adapt, and how Adwright makes the ads.
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Trust comes before price

You're asking to be let into someone's home, often while they're out. Ads that answer "who will be in my house?" beat ads that only say "cheap".

  • Show your real cleaners, with their first names if they're happy to be shown.
  • Say how you vet and insure your team, in plain words.
  • Promise the same cleaner each visit, if you can keep it.
  • Show your checklist: what a clean includes, room by room.

Offers that lead to regulars

A first-clean offer works when it leads somewhere: a lower price on the first visit when someone books fortnightly, a free extra (inside the oven, the fridge) on the first clean, a guarantee to come back and redo anything missed. Make the regular booking the obvious next step, not a separate sale.

Different cleaning, different ads

Each kind of work has its own buyer and its own moment.

  • Regular home cleaning: busy households, parents, people who work long hours. Lead with time back.
  • End-of-tenancy and move-out: tenants and landlords on a deadline. Lead with the checklist and the deposit.
  • Deep and spring cleans: seasonal and one-off, a good way to meet future regulars.
  • Offices and commercial: a business decision. LinkedIn suits this better than Instagram, with reliability and out-of-hours cleaning up front.

Before and after, and where you clean

Before and after pictures of a kitchen or a bathroom are the most convincing ad a cleaner has. Take them on real jobs, with permission. Target the areas your team can reach between jobs and name them. Where Google runs Local Services Ads, house, carpet and window cleaning are among its categories, and you pay only for leads.

Example hooks for cleaning businesses

Written for this page as examples, not taken from any business’s ads. Swap the [brackets] for your own town, name and numbers, and only claim what’s true.

  • Time back

    “Get your Saturdays back. We'll do the cleaning.”

  • Trust

    “The same vetted, insured cleaner every visit.”

  • Before and after

    “Same kitchen, [three] hours apart.”

  • Move-out

    “Moving out? Our end-of-tenancy clean follows the checklist landlords use.”

  • Guarantee

    “Missed a spot? Tell us within a day and we'll come back for free.”

  • Regulars

    “Book fortnightly and your first clean costs less.”

  • Office

    “Your office cleaned after hours, ready for the morning.”

How Adwright makes your ads

  1. 1

    Paste your website. Adwright reads your services, prices, areas and reviews, and builds your brand kit, so the ads look like your business on every platform.

  2. 2

    It looks at the cleaning companies you compete with, reads their sites and, where they advertise, their ads in Meta's Ad Library, to show you their offers and the angles nobody's using.

  3. 3

    It makes ads for each kind of cleaning you sell: home cleans for Facebook and Instagram, office cleaning for LinkedIn, each at the platform's size with the post copy written to fit.

You download your ads (pictures as PNG files) with their post copy and run them from your own ad account, such as Meta Ads Manager or TikTok Ads Manager. Your ad budget is between you and the platform: an Adwright plan pays for making the ads.

FAQ

Questions, answered

Advertise the regular service, not just a one-off: a first-clean offer that applies when someone books weekly or fortnightly, with trust (vetted, insured, the same cleaner) up front. Then make it easy to book online or by message.

You can, but office managers and business owners are easier to reach on LinkedIn. Adwright makes ads at LinkedIn's sizes with its post copy limits, from the same project as your home-cleaning ads.

Yes, and they're usually your strongest ads. Use your own photos from real jobs, taken with the customer's permission, and avoid showing anything that identifies their home.

A clear starting price helps, especially for regular cleans: people want a rough idea of the cost before they let you in. Say what's included next to it, so it isn't compared with a cheaper, smaller clean.

Something else? Email support@adwright.co and we’ll get back to you.

More kinds of business

Paste a link. Get ads that sell it.

Adwright reads your website, studies your competitors and the ads winning in your niche, then makes ads in your brand for every platform you run.

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3 days free on Pro. Plans from $49 a month.