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Adwright

[ For car repair shops ]

Car repair ads that keep the bays busy all year

Most drivers don't think about their car until something is wrong or a test is due. Good repair-shop ads catch both moments and make you the garage people trust with the bill. Here's what works, hooks to adapt, and how Adwright makes the ads from your site.
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Catch the moments drivers already have

Car work comes in predictable moments. Build an ad for each and run it when it's due.

  • Tests and inspections: the MOT in the UK, or a state inspection in the US where there is one. A reminder ad before the busy months fills the diary.
  • Servicing: the interval in the handbook that most people forget.
  • Seasons: winter checks (batteries, tyres, lights), air conditioning before summer, a check before a long holiday drive.
  • Warning lights: a quick, fairly priced diagnostic for the light on the dashboard.

Honesty is the angle

The fear with a garage is the bill that grows. Ads that promise to call before doing any extra work, to show the old part, to quote in writing, speak straight to that fear. Name your technicians' qualifications and the warranty on your work.

Make it easy to choose you

Say what makes the visit easy: online booking, a waiting area, a courtesy car or a lift to the station, collection and delivery. Only what you really offer. If you specialise (a make, hybrids and electric cars, classic cars), lead with it: specialists win the drivers who care most.

Where your customers are

Most people take their car somewhere close to home or work, so target a tight area and name it. People search "mechanic near me" when something breaks, so pair social ads with your Google Business Profile and its reviews.

Example hooks for car repair shops

Written for this page as examples, not taken from any business’s ads. Swap the [brackets] for your own town, name and numbers, and only claim what’s true.

  • Reminder

    “MOT due? Book it in [town] and know the price first.”

  • Honesty

    “We call before we do anything extra. Always.”

  • Proof

    “We'll show you the old part, so you know it needed replacing.”

  • Season

    “Winter check: battery, tyres, lights and wipers in one visit.”

  • Warning light

    “Light on the dashboard? Find out what it means today.”

  • Easy

    “Drop it off on the way to work. We'll text you when it's done.”

  • Specialist

    “Hybrid or electric? Our technicians are trained for it.”

How Adwright makes your ads

  1. 1

    Paste your website. Adwright reads your services, prices, opening hours and reviews and builds your brand kit, so the ads look like your garage, not a chain's template.

  2. 2

    It finds the garages and chains you compete with, reads their offers and, where they advertise, their ads in Meta's Ad Library, so you see how they sell servicing and where you can stand out.

  3. 3

    It makes an ad for each moment (tests, servicing, winter checks) for Facebook and Instagram and the other platforms you pick, at each one's size with the post copy written.

You download your ads (pictures as PNG files) with their post copy and run them from your own ad account, such as Meta Ads Manager or TikTok Ads Manager. Your ad budget is between you and the platform: an Adwright plan pays for making the ads.

FAQ

Questions, answered

They work well for planned work: tests, servicing and seasonal checks, which people book ahead. For breakdowns, Google search and your reviews do more. A reminder ad before the busy season is the simplest place to start.

One job and one reason to trust you: a fixed price for a service, a promise to call before extra work, your warranty. A list of every service you offer is easy to scroll past.

Yes. Make ads for one angle at a time in Adwright, such as "hybrid and electric servicing", from the same project and brand kit as the rest of your ads.

Before your area's busy months, and steadily through the year, because tests and services fall due all the time. A reminder that names the test, the price and how to book does more than a general ad for the garage.

Something else? Email support@adwright.co and we’ll get back to you.

More kinds of business

Paste a link. Get ads that sell it.

Adwright reads your website, studies your competitors and the ads winning in your niche, then makes ads in your brand for every platform you run.

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