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Adwright

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Adwright vs Foreplay

Foreplay is an ad research and briefing workflow: save ads from anywhere, search a large library, track competitors, analyse tests and write briefs that your designers and creators turn into ads. Adwright has a library of winning ads too, and then makes the ads itself, in your brand. You could use them for different jobs. Here's how they compare, from each product's own pages.
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Foreplay’s side is from its own public pages, checked 5 Nov 2026. Sources

What each one does

What Foreplay says it does

  • Calls itself "The Complete Winning Ad Workflow".[1]
  • Swipe File ("Save ads from anywhere, forever"), Discovery, an ad search engine it says covers over 100M ads, Spyder for tracking competitors, and Lens for creative test analysis and reports.[1]
  • A free Chrome extension that saves ads from the Meta, TikTok and LinkedIn ad libraries, and a mobile app.[1]
  • Briefs and storyboards, with AI for scripts, that are "sent off to the designer, video editor or UGC creator to produce the final product".[2]

Adwright

  • A library of winning ads from Meta's, TikTok's and Google's ad libraries, sorted by how long they've run and how hard they're pushed.
  • Save ads to boards and share them with your team, follow brands to see their new ads, and paste a link to save an ad from elsewhere.
  • Researches the product, its audience and its competitors: their sites and, where available, the ads they keep running in Meta's Ad Library, then finds the angles worth testing.
  • Makes image ads in your brand at each platform's exact size, with post copy cut to each platform's limits.
  • Makes video ads in several styles, from claymation and cinematic realism to talking head and UGC voiceover, 15 to 60 seconds.

Side by side

Only the rows we could confirm on Foreplay’s own pages. The numbers link to the sources.
FeatureForeplayAdwright
Library of ads to searchDiscovery, which it says covers over 100M ads[1]A library of winning ads from Meta, TikTok and Google, sorted by win score, days running and momentum
Saving adsSwipe File, a free Chrome extension and a mobile app[1]Boards, and a Saved inbox you add to by pasting a link
Tracking competitorsSpyder: automatic competitor tracking[1]Follow brands and see their new ads as they launch
Briefs and scriptsBriefs, storyboards and AI scripts for your creators[2]Research and angles written down for each project
Making the finished adsBriefs go to your designer, editor or UGC creator to produce[2]Makes the image and video ads in your brand, at each platform's size

Which one suits you

Choose Foreplay if…

  • Your team makes its own ads, with designers, editors or UGC creators, and needs a shared swipe file and briefs.
  • You want creative test analysis and reports in the same place as your research.
  • You want to save ads from the Meta, TikTok and LinkedIn ad libraries with a Chrome extension or from your phone.

Choose Adwright if…

  • You want the ads made, not briefed: researched image and video ads in your brand.
  • You want inspiration and production in one place: find a winning ad in the library and make one like it for your brand.
  • You want research on your own market (your competitors' sites and, where available, their long-running ads) for every project.

Pricing

Foreplay

  • Basic: $59 a month, or $49 a month on the annual plan (1 user; Swipe File, Discovery and Briefs).[3]
  • Workflow: $175 a month, or $149 a month annually (5 users; adds Spyder and Lens). Agency: $459 a month, or $389 a month annually (10 users). Enterprise is priced on request.[3]
  • A 7-day free trial, with a card.[3]

As Foreplay’s own pages showed it on 5 Nov 2026. Check them for today’s prices.

Adwright

  • Pro: $49 a month, or $490 a year, with 1,000 credits a month.
  • Ultra: $149 a month, or $1,490 a year, with 4,000 credits a month.
  • Agency: $999 a month, or $9,990 a year, with 50,000 credits a month.
  • Free trial: 3 days on Pro, with 200 credits. It needs a card.
  • Every plan includes every feature and unlimited projects; credits are what you spend. Prices in USD.

FAQ

Questions, answered

Foreplay's pages describe saving, searching, tracking and analysing ads, and briefs that are sent to a designer, video editor or UGC creator to produce the final ad. Adwright makes the finished image and video ads itself.

Adwright's library lets you save ads to boards, share them with your team and follow brands, and you can paste a link to save an ad from elsewhere. Foreplay goes further on saving, with a Chrome extension and a mobile app.

Yes. You could research and brief in Foreplay and make the ads in Adwright: paste your link, and Adwright researches your market and makes the ads in your brand.

Something else? Email support@adwright.co and we’ll get back to you.

Sources

Every statement about Foreplay on this page comes from Foreplay’s own public pages, read on 5 Nov 2026. Products and prices change: check their pages before you decide. Foreplay is a trademark of its owner; this page isn’t affiliated with or endorsed by them.

  1. [1]Foreplay's home page: How it describes itself, Swipe File, Discovery (100M+ ads), Spyder, Lens, the Chrome extension and mobile app. Checked 5 Nov 2026.https://www.foreplay.co/
  2. [2]Foreplay's Briefs page: Briefs, storyboards and AI scripts, and that briefs go to a designer, editor or UGC creator to produce the ad. Checked 5 Nov 2026.https://www.foreplay.co/briefs
  3. [3]Foreplay's pricing page: Plans, prices, users and features per plan, the 7-day trial with a card. Checked 5 Nov 2026.https://www.foreplay.co/pricing

More comparisons

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3 days free on Pro. Plans from $49 a month.